Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers par Alexander Osterwalder

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Titre de livre: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Éditeur: John Wiley & Sons

ISBN: 0470876417

Auteur: Alexander Osterwalder


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Alexander Osterwalder avec Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.